1st GO Group Workshop


1st GO Group Workshop for Sustainable Festivals & Events
Amsterdam, 23-24 May 2011

GO stands for Green Operations.

GO Group is an independent, pan European and cross industry think-tank to inspire people in the music festival and event industry to run their operations greener and smarter.
It was initiated by the Green Music Initiative (GMI) and our friends at Bucks University (Teresa Moore), GreenEvents Conference (Holger Jan Schmidt) and Yourope (Christoph Huber / The European Festival Association) end of 2010. Two preparatory meetings with Finja Goetz and Julia Gudzent from Melt! Festival / Berlin Festival (Germany) and Linnea Svensson from Öya Festival (Norway) in February and March identified key issues for the first GO Group Workshop on 23-24 May 2011.
GO Group meetings are open to stakeholders interested in actively pushing the Green Agenda.
Therefore I would like to invite you (or your sustainability manager) to take part in the discussion…


The first 2-day GO Group workshop for Sustainable Festivals & Events focussed on energy related issues (day 1) and effective communication tools (day 2).

Day 1, 23 May 2011 11:00 – 18:00 – Energy

On Day 1, we discussed best practise cases on how to overcome dirty and expensive generators, how to apply renewable energy sources practically and how to run operations more efficiently and thereby reduce costs and CO2 emissions.

Chairs: Teresa Moore, Bucks University, UK and Jacob Bilabel, Green Music Initiative, DE

Introduction and energy efficiency

Teresa Moore, Bucks University / Jacob Bilabel, Green Music Initiative / Emma Barfod, Hafslund

Connecting to the power grid

Emma Barfod, Hafslund, NO

Greener generators

Artur Mendes, Boom Festival / Rob Hutchinson, Innovation Power

Festivals unplugged

Julia Gudzent, Melt! Festival DE / Eric van Eerdenburg, Lowlands Festival, NL

Day 2, 24 May 2011, 9:00 – 15:00 – Audience Communication

On Day 2, we discussed effective communication tools looking at ways; – to involve the audience in your green efforts   and  how to communicate sustainability to your visitors before, during and after the event. We shared ideas on how the audience can be informed, guided, encouraged and stimulated investigating what works and what doesn’t.

Chairs: Linnéa Svensson, Øya Festival, NO and Holger Jan Schmidt, Rheinkultur Festival & GreenEvents Conference, DE

Introduction, Measures, Tools, Examples

Linnéa Svensson, Øya Festival, NO and Holger Jan Schmidt, Rheinkultur Festival, DE

Presentation – Different countries,  Different systems, Different people? experiences from Øya and RhEINKULTUR

Linnéa Svensson and Holger Jan Schmidt

Case Study – Roskilde Green Footsteps: Best practise and the success of the Roskilde sustainability programme

Marie Rogvi, Roskilde Festival, DK

Workshop Audience communication, best and worst practise, success and failure, audience behaviour, guidance and involvement

The GO Group discussions are open and frank.
Anyone can join, contribute and speak. There are presentations to stimulate the discussions and we run open space sessions to cater for individual needs. You are actively invited to share your personal concerns, daily challenges and obstacles, valuable experiences, best and worst practices, green dreams and pioneering ideas.

Practical information

Date: Start: 23 May 2011, 11:00;   End: 24 May 2011, 15:00
Venue: ID&T Headquarters, De Entree 300, 1101 EE Amsterdam Zuidoost, Nederland
Kindly co-hosted by: ID&T (Thank you, very much!)

About GO Group

GO stands for Green Operations. GO Group is an independent, pan European and cross industry think-tank to inspire people in the music festival and events industry to run their operations greener and smarter.

GO Group will:

1) Identify international best practices in sustainable innovations for the music festival and event industry

2) Build a Sustainability Training Curriculum for festival and event promoters in collaboration with Bucks University

3) Aggregate, communicate and share the collective knowledge with interested stakeholders from all over Europe

4) Establish working relationships between different industry groups to enable practical and spontaneous exchange of personal experiences